The website has become so important nowadays that a Business can’t leave without. It is important to keep it fresh & updated by the time so it will attract the audience as well as will be compatible technically. People use Website Builders to create their Website in an early stage for free or sometimes with the basic plan, which is good to do as a very first initiative and this teaches some basics like what is the template? What is the menus/navigation bar? What is the header & footer? Social Media Integration? bla bla… However there are certain limitations when you are working with Website Builders (Check our previous readings: Who, When, Why should use the Website builders?) which we have checked already and sometimes people do it themselves as well, which is again fine but need to keep in mind a few things while upgrading or building their website.
Below are some points which may sound basics but I personally found it important psychologically, even I have seen some big websites with such mistakes, however this reading does not target to the Big Websites but small basic websites which are initiated by the non-technical people by building it on Website Builders or using other tools which required no coding.
Social Media: We create a website for putting Business online but there are already a lot of Website & Businesses out there on the internet then how would you compete? and would tell your people to check your services? A simple answer is Social Media. Social Media is a place where you can share your services with your dearest & nearest and can ask them to check your Website for details. It is important to add Social Media (As many as you use) into the website by putting links or if the system you are using, allows you to put icon then go for it and make sure that it opens on the “New Tab”. Psychologically, when the visitor will leave you and go to another application (Here social media) then he/she may not get back to you on the same page.
Layout: Did you ever notice that almost every site put the Business logo on the left-top-corner? Let me tell you why, psychologically a human more focuses on the left-top to bottom so this has become standard now to put logo on the same place as well as put all the most important content nearby (It doesn’t mean putting content unnecessarily or which is not looking good or doesn’t fit there) just keep in mind the looks on Website. Do not make a lot of Blank space which won’t look good and use the space properly. Now when you choose the template form the Website Builders make sure it has a good layout which fits with your business content & needs.
Color Combination: Color says a lot of things like:
- RED Physical Positive: Physical courage, strength, warmth, energy
- BLUEIntellectual Positive: Intelligence, communication, trust, efficiency
- YELLOWEmotional Positive: Optimism, confidence, self-esteem, extraversion
- GREENBalance Positive: Harmony, balance, refreshment, universal love
- ORANGE Positive: Physical comfort, food, warmth, security
But wait, everyone has their own mindset some says Red is for Love but other will avoid by saying that it is dangers, so better to make color choices by the combination of colors what looks good with what only. Website must be developed by keeping its targets in mind. Text should be clearly visible & readable, images should clear & clean.
- Duplicate Content: Avoid duplicate content for saving unnecessary load on the website.
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- Broken Links: Broken links can be problematic for website visitors, making them unable to access the desired resource or information.
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There are lots of points to discuss but for now, as we are discussing the small basic Website so these all will be sufficient for now.